Social Media Image Size Guide
Look up exact recommended image sizes for every major platform
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About Social Media Image Size Guide
Every Image Size for Every Social Platform in One Place
You have designed the perfect graphic, uploaded it to Instagram, and it looks terrible. The edges are cropped. The text is cut off. The resolution looks fuzzy. This happens because every social media platform has its own image size requirements, and those requirements differ between post types - a story has different dimensions than a feed post, which differs from a profile picture, which differs from an ad. The Social Media Image Size Guide puts all of these dimensions in one comprehensive, always-current reference so you never upload a wrongly sized image again.
Why Image Dimensions Matter So Much
Social media platforms do not simply display whatever image you upload at its original size. They crop, resize, and compress images to fit their predetermined layouts. If your image does not match the expected aspect ratio and dimensions, the platform decides what gets cut - and it rarely makes the choice you would want. A landscape product photo uploaded as a portrait Instagram post will have its sides chopped off. A low-resolution image uploaded to a platform that expects high-res will be stretched and blurred.
The visual quality of your posts directly affects engagement. Studies consistently show that posts with properly sized, sharp images receive significantly more likes, comments, and shares than those with blurry or awkwardly cropped visuals. For businesses and creators, this is not just an aesthetic preference - it directly impacts reach, brand perception, and ultimately revenue.
Platforms Covered
The Social Media Image Size Guide includes dimensions for all major platforms and their various content formats:
Instagram: Feed posts (square 1080x1080, portrait 1080x1350, landscape 1080x566), Stories and Reels (1080x1920), profile picture (320x320), carousel posts, and IGTV cover images. Instagram is the most dimension-sensitive platform - getting these wrong is immediately noticeable to your followers.
Facebook: Feed posts, cover photos (820x312 on desktop, crops differently on mobile), profile pictures, event covers, group banners, ad formats, and link preview images. Facebook's cover photo is particularly tricky because it displays at different aspect ratios on desktop and mobile devices.
Twitter/X: In-stream images (1600x900 for 16:9 display), profile picture, header image (1500x500), and card images for link previews. Twitter crops images aggressively in the timeline, so understanding the safe zone is critical.
LinkedIn: Profile photo, background image, company page banner, feed posts, and article cover images. LinkedIn is often overlooked, but for professionals and B2B businesses in Nigeria and globally, having polished LinkedIn visuals signals credibility.
TikTok: Video dimensions (1080x1920), profile picture. TikTok is video-first, but thumbnail and profile image quality still matters.
YouTube: Thumbnails (1280x720), channel banner (2560x1440 with safe area), profile picture. YouTube thumbnails are arguably the single most important image in all of social media - they determine click-through rates and can make or break a video's success.
WhatsApp: Profile picture, status images. Widely used for business communication in Nigeria, especially WhatsApp Business profiles.
Pinterest: Standard pins (1000x1500), idea pins, profile image. Pinterest favours tall, vertical images and penalises horizontal ones in its feed algorithm.
How to Use the Guide
Select the platform you are designing for, then choose the specific content type. The guide displays the recommended image dimensions in pixels, the aspect ratio, maximum file size, and supported formats (JPG, PNG, GIF, WebP). Where relevant, it also notes the safe zone - the area of the image that will not be cropped on any device - so you can keep important text and faces within that boundary.
The information is presented in clean, scannable tables that you can reference quickly while working in Canva, Photoshop, Figma, or any design tool. No need to search through five different blog posts or dig through platform help centres.
Always Updated
Social platforms change their image specifications regularly. Dimensions that were correct six months ago may no longer apply. We keep this guide current so you can trust that the numbers you see reflect today's actual platform requirements, not outdated information from a 2023 blog post that ranks well on Google but has never been updated.
The guide is completely free, loads instantly in your browser, and requires no sign-up. Bookmark it and keep it as your go-to reference every time you create social media visuals.